News

We’re not just selling products anymore, we’re selling relatability, values, and vibes – Lola Marcus

Products  do not matter much  anymore, as relatability, values, and vibes are the...

Amuka, Osoba, Ugochukwu, others lead 400 editors to Enugu

Ribadu, DG SSS speak on security challenges, media’s role The Nigerian Guild...

Omotola Bamigbaiye-Elatuyi explores how data-enriched storytelling shapes modern marketing impact

In an era where consumer attention shifts rapidly and brands battle to stay relevant,...

Chain Reactions emerges Nigeria’s most awarded PR Firm at SABRE Awards

In a dazzling repeat performance on the continental stage, Chain Reactions Africa...

New York Festivals Advertising Awards (NYFA) announces 2025 award-winners

New York Festivals Advertising Awards (NYFA) has announced the 2025 award-winners. With...

Democracy must deliver for all, President Tinubu reassures Nigerians

President Bola Ahmed Tinubu has reaffirmed that democracy in Nigeria must translate...

Fresh era at Seven-Up as Sari El-Khalil takes over leadership from Ziad Maalouf

Seven-Up Bottling Company Limited introduces a major leadership change that signals...

MultiChoice loses 1.4 million subscribers in two years amid economic struggles

MultiChoice has lost 1.4 million subscribers in Nigeria over the past two years,...

Are we listening to what  data is saying?” – Dr. Ajiborode challenges business leaders

Data, in today's fast-paced business environment, is the  backbone of decision-making. ...

MARKETING EDGE Summit: Awopetu unveils strategic edge of data-driven storytelling

  The future of sales and marketing belongs to those who can fuse the precision...