Category: News

Professionals charge agencies on navigating pricing challenges

By Abimbola Mohammed Experts in the integrated marketing communications ecosystem...

Showmax displaces Netflix as top market leader

By Kingsley Odii South African video streaming service provider, Showmax, has...

Cannes Lions opens for 2024, offers €1m worth of complimentary passes

By Zion Rufus  The prestigious Cannes Lions International Festival of Creativity...

Experiential marketing maven, Otis Ojeikhoa shines as Experiential Marketing Personality of the Decade

By Zion Rufus  Renowned for his outstanding contributions to the experiential...

Pepsi set to dislodge Coca-Cola by market value – Wall Street analysts

By Ralph Tathagata Coca-Cola's long held top spot as the biggest U.S. beverage company...

MARKETING EDGE on TV hosts Salvador tomorrow

By Felicia Nwosu MARKETING EDGE on TV, Nigeria’s foremost brand-focused, marketing...

Naira scarcity looms as December deadline beckons

By Ralph Tathagata In March, the Central Bank of Nigeria (CBN) announced that, in...

WARC Awards for Effectiveness 2024 names 15 Jury chairs with global marketing leaders at the helm

By Zion Rufus The WARC Awards for Effectiveness 2024 has unveiled its distinguished...

Chivita Hollandia unveils new Hollandia pack designs

Chivita Hollandia (CHI Limited), one of the top ten Fast Moving Consumer Goods Players...

MultiChoice injects $27M into Showmax ahead of 2024 relaunch

By Joseph Ekeng In a strategic move aimed at propelling its streaming...