News

AI, measurement, others to dominate talks at global marketer confab

By Felicia Nwosu Artificial Intelligence, measurement, policy-making and several...

Martins charges marketers on new digital tools for better outcomes

By Felicia Nwosu & Abimbola Mohammed Digital technologies have transformed...

MARKETING EDGE on TV hosts Redmond tomorrow by 12:30pm

By Felicia Nwosu MARKETING EDGE on TV, an industry respected and highly authoritative...

NIMRA charts new path, enhances marketing research industry in Nigeria

By Seun Johnson With a groundbreaking move, strategic vision and innovative approaches,...

Global non-alcoholic beverage market to grow by 8.6%

By Oluwaseyi Lawal The Global non-alcoholic beverage market is expected to reach...

Carlsberg taps Hope&Glory for global brand PR and influencer work

By Ibidunni Banjoko Carlsberg, the renowned brewery, has selected Hope&Glory...

Digital video to surpass linear TV ad spend in 2024

By Oluwaseyi Lawal The Interactive Advertising Bureau, IAB, has released a report...

YouTube exceeds Q1 forecast as Ad sales rise by 21%

By Oluwaseyi Lawal YouTube has exceeded expectations in advertising revenue during...

Redmond wants media regulators to keep abreast of sector’s realities

By Felicia Nwosu Following the far-reaching changes in  Nigeria's media space...

Netizens kick against Multichoice’s new price hike

By Abimbola Mohammed Citing an increase too many, netizens have kicked against...