Category: News

The lemon-lime overtake: when Sprite’s spark challenged the cola-crown

For decades, the frothy battlefield of global drinks has been mirrored by the titanic...

Tolu Adedeji reignites industry conversation on who really owns brand in company

The long-standing question of brand ownership within organizations is once again...

Meta expands advertising horizons across Threads, Facebook, Instagram

Meta has announced its ad advancement, launching video ads on Threads and a new trending...

Digital Delusion: What if Zuckerberg gets blocked in Nigeria

My phone buzzed with the typical morning bustle. My digital day follows a typical...

Pitcher Festival Returns!

Pitcher Festival Returns! Join Us Online from 15–17...

Sport marketing to take center stage at NIPR monthly clinic lecture

The Nigerian Institute of Public Relations (NIPR) Lagos Chapter will host Nkechi...

NNPC Foundation Empowers 6,000 Farmers for Food Security

In an effort towards strengthening Nigeria’s agricultural sector, the NNPC Foundation...

How arrest of celebrity influencer becomes image albatross to GTBank

On May 2, 2025, the Nigerian social media space erupted following the arrest of prominent...

Google’s retail ‘media play’ signals the Next Frontier for the Nigerian ad industry

Google’s recent announcement at the Interactive Advertising Bureau’s NewFronts...

Nigerian CEOs steer towards AI and new horizons amidst economic tides

Nigerian business leaders are deliberately doubling down on artificial intelligence...