News

CMC Connect LLP Lead Partner, calls for empirical measurement in Nigeria’s cluttered marketing landscape

By Felicia Nwosu Yomi Badejo-Okusanya, Lead Partner at CMC Connect LLP, a leading...

AI-powered ad buying and planning are reshaping digital campaigns

By Ralph Tathagata To automate nearly every step in digital advertising campaigns,...

itel launches Power 70 Smartphone: Redefining long-lasting battery with 10,000mAh dual-power solution

itel, a global smart life brand committed to delivering budget-friendly electronic...

Kantar set to be broken up by Bain and WPP

By Ralph Tathagata Kantar is set to be broken up and sold by owners Bain Capital...

Nigeria’s marketing future hinges on agility, data, authenticity – Bamigbaiye

By Felicia Nwosu Omotola Bamigbaiye, Chair of the Brand Advisory Board at Meristem...

Adeleye Fabusoro joins CIG Group as Group Marketing and Corporate Communications Director

CIG Group is thrilled to announce the appointment of Adeleye Fabusoro as the new...

More customers embrace ‘Bulk Data’ service from Glo

Digital solutions and technology company, Globacom, has been witnessing growth in...

MARKETING EDGE ONTV hosts  Lanre Adisa this Wednesday

By Felicia Nwosu Advertising luminary, Lanre Adisa, the influential Founder and...

Media organisations must prioritise gender-sensitive reporting – Dr. Anjao

By Abimbola Mohammed Dr. Anne Anjao Eboi, a lecturer in the Strategic and Organisational...

Ayodeji Razaq named Outstanding PR Personality of the Decade by MARKETING EDGE

Ayodeji Razaq wins Outstanding PR Personality of the Decade for defining the future...