News

Yaw Nsarkoh tasks brands on need for consumer- focused strategy

Yaw Nsarkoh, Executive Vice President (EVP) of Unilever Ghana and Nigeria has said...

Meet Marketing Edge Summit Panelist

Panelist -- Emeka Okeke is the Founder, Group Chief Executive Officer of Media Fuse...

Africa is continent of tremendous opportunities, says Jim Ovia

The founder of Zenith Bank Plc, Jim Ovia has expressed optimism about the boundless...

‘Don’t be too optimistic’: Huawei employees fret at US ban

Would you like to receive trending story notifications on your smartphone? Huawei's...

Supermarkets in Asia are Now Using Banana Leaves Instead of Plastic Packaging

Supermarkets in Vietnam have adopted an initiative from Thailand that makes use of...

Thematic Campaign or Not?

With scarce resources, Brand Managers finds it increasingly challenging to defend...

Mixed Reactions trail agencies’ affiliation, mergers

Stakeholders in the advertising industry have expressed mixed reactions over foreign...

Chinese brands on quantum leap in the Nigeria market

As the relationship between China and United States worsens because of the on-going...

Experts decry lack of govt. support, measurement as challenges facing OOH

Experts in the Out of Home, OOH, industry have decried the inability of the Federal...

SONA Group’s Chairman honoured as one of Nigeria’s ‘Top 25 CEOs’

SONA Group’s Chairman, A.K. Mirchandani, has been recognised as one of Nigeria’s...