IMC

Ondo partners Glo to advance digital economy

Telecommunications giant, Globacom, has pledged to support the Ondo State Government...

Baba Awopetu leads MARKETING EDGE 2025 National Marketing Stakeholders’ Summit, alongside other industry icons

In a bold move to shape the future of marketing across Africa and beyond, MARKETING...

Publicis distances itself from Dentsu’s struggles, reaffirms AI-first path

Publicis Groupe has made it clear that its future lies not in absorbing more market...

Global linear TV Ad spend to decline 11.3% by 2026, says WARC

The television advertising landscape is undergoing a significant shift. Linear...

Industry leaders debate strategic evolution of global shift in the role of CMOs

The winds of transformation are blowing through the marketing world. What was once...

Agbeyewa Farms hosts Brazilian Technical Partners, showcases Nigeria’s Cassava revolution

Agbeyewa Farms, a leading agribusiness and subsidiary of Cavista Holdings, yesterday...

Adefisayo Akinsanya takes the helm of Marketing,  Corporate Communications at FBNQuest

FBNQuest has unveiled a dynamic new chapter with the appointment of Adefisayo Akinsanya...

MARKETING EDGE set for National Marketing Stakeholders Summit with top industry voices

MARKETING EDGE has confirmed its readiness to host the 2025 National Marketing Stakeholders’...

Industry leaders address youth challenges, opportunities at Lagos PR Stakeholder Summit

Industry leaders recently gathered at the Lagos Public Relations Stakeholders’...

First-party data, paid search need strategic rethink, not just better tools, experts say

Every click, scroll, and search query reveals not only data but also a customer's...