IMC

Beyond hype: WFA report exposes slow AI adoption among in-house marketing teams

In-House Teams Lag Behind in AI Adoption Artificial intelligence may have dominated...

AB InBev  set to replace Heineken as UEFA Champions League beer partner

A major shake-up is brewing in the world of European football sponsorships as AB...

Bolaji Okusaga calls for industry reinvention as PR sector battles economic pressures

Bolaji Okusaga, Managing Director of Precise Platform and its technology-driven subsidiary,...

MARKETING EDGE elevates Felicia Nwosu to Deputy Editor in recognition of excellence, industry impact

In a decisive move that reaffirms its commitment to rewarding dedication, innovation,...

Omoefe Ohworakpo, the shooting star of digital marketing bags the EDGE Outstanding Digital Marketing Personality of the Decade

Today, we celebrate  a  star who illuminates the brands she touches. Omoefe Ohworakpo,...

ARCON to sanction Bokku supermarket over offensive advertisement

The Regulatory Council is set to sanction the platform owners, advertisers, and agencies...

Glo enhances data bundles, offers more data at no extra cost

In a move that further strengthens its position as Nigeria’s leading telecommunications...

LaPRIGA 2025 Selection Committee calls for nominations for Award categories

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has...

02 Academy partners with federal government to train youths in AI filmmaking,  digital storytelling

In a strong vote of confidence in its creative excellence and capacity development...

BOI, MAN, NECA’s Chief Executives, others set to address low productivity in Nigeria at WES 2025

As nominations portal closes for WES 2025 Awards for Outstanding Economic Impacts All...