IMC

Advertising stakeholders differ on sector’s second half performance

The first half of 2016 is gone and for many operators in the Integrated Marketing...

Shobanjo urges OOH operators to look beyond Lagos, S/West

In the midst of the economic and regulatory challenges confronting the outdoor advertising...

Why Nigeria’s Rebranding campaigns Have failed -O’Tudor

The principal consultant of ADSTRAT Branding Management Consortium, Mr. Charles O’Tudor...

LASACO appoints Disu as new board chairman

LASACO Assurance Plc has appointed Mrs. Aderinola Disu as the new chairman of the...

EXMAN Repositions, as it Launches Brand Ambassador’s Programme

The Experiential Marketers Association of Nigeria EXMAN has now been reinforced and...

Noah’s Ark Lands Another Major Account

In continuation of its impressive performance in 2016, Noah’s Ark has again landed...

Another Day of Glory for Biodun Shobanjo at Zik's Leadership Award

Chairman of Troyka Group and founding Chief Executive Officer, Insight Communications,...

EXMAN Holds 2016 AGM in Abuja

The third Annual General Meeting of the Experiential Marketers Association of Nigeria...

IMC Will Perform Better in 2nd half of 2016

For many operators in the integrated marketing communications industry, the first...

Publicis Secures Huge Data Deal With Mobile Powerhouse

Tencent, the Chinese mobile-marketing powerhouse, owner of the hugely popular messaging...