Category: Features

9 in 10 adults in Africa willing to take personal action on sustainability issues— Mastercard

As Earth Day is observed around the world today, new research on sustainability,...

The battle of milk brands for market share

By Ibidunni Banjoko Milk is a staple food widely consumed by almost everyone across...

New media consumption habits and its effect on the future of advertising -Ronan Redmond

Extracts from talk delivered to AAAN 2021 Business Outlook webinar Let me just...

Gists, Jests & Jabs: Digital adspend, any need for a rethink?

We are no doubt in an unusual time. Indeed the season and the epoch are different....

Five Years A PR Consultant – Lessons, Wins And A World Of Possibilities

  -Enitan Kehinde   My relationship with Communications has led...

Embracing experiential connection for consumers’ emotional bond

By Felicia Nwosu To capture the heart of your target audience, you have to go...

Awards: Between value addition and vainglory

By Ibidunni Banjoko What really makes Award winning tick? Is it the recognition...

Winning the e-commerce battle in the post covid-19 era

It’s no longer news that the covid-19 disruption has created a fast-changing and...

FirstBank: First with touching lives

First Bank of Nigeria Limited, the premier bank whose tentacles are evident in every...

Brands jostle for prominence in the energy drinks space

By Felicia Nwosu Energy drinks are widely promoted as products that increase energy,...