Category: Features

Impact of advertisement on consumer buying behavior

By Zion Rufus Consumer buying behavior is widely influenced by factors which include...

Seizing the moment in OTT advertising in 2021

According to the Nielsen Total Audience Report, in 2020, adults 18 to 34 years of...

The influence of digital advertising and transparency

By Zion Rufus Advertising and marketing industry leaders have sparked outrage...

The Cola Wars take a new turn

Just like many brands in the market, Coca-Cola and Pepsi, the two global beverage...

Using the power of storytelling to sell your brand

By Abimbola Mohammed It's tradition when we meet someone for the first time we...

Understanding your stakeholders for impactful communication

By Stanley Olisa This would be my initial strategic communications salvo for 2021,...

American democracy as a brand in crisis

Brand in Focus The United States of America has long held itself up as a bastion...

How to unlock complex PR brief to achieve strategic organisational goals

By Godfrey Adejumoh There are briefs, and there are briefs. Some come easy and...

Strategic communications: The lifeline of effective nation-building

By Godfrey Adejumoh President Donald Trump's inability to win his re-election...

PR experts hopeful of business growth in 2021

By Ibidunni Banjoko Year 2020 was a very challenging year for all organisations...