Category: Features

When the cookies get tough, the tough gets going

  By Zion Rufus The digital marketing and advertising world was put on...

What Shoprite’s exit means for Nigeria’s retail business and foreign direct investment-Experts

By Kasim Bakare Following the recent announcement of sale of its Nigerian outlets...

Four trends driving the future of retail

Welcome to the new era of retail. COVID-19 forced retailers to adapt or go out of...

PR and Marketing: Birds of a feather?

By Stanley Olisa I have consistently resisted the urge to...

Building products based on customer needs: The LG Smart & Dual Inverter story

With the recent increase in the number of people working from home, the demand for...

Brand promotion: The romance between brand managers and celebrities

By Felicia Nwosu Nigeria, no doubt, is not just blessed with a population of over...

Affiliation and Nigeria’s Marketing Communication Industry

By Kasim Bakare The issue of affiliation and partnership in Nigeria's Marketing...

That the consumer is king is an understatement- Femi Adelusi

By Zion Rufus "That the consumer is king is an understatement" The above statement...

Tourism as promotional marketing tool

By Abimbola Mohammed Tourism is one of the world’s most important economic activities...

Is the marketing and advertising industry ready for a no-third-party-cookie future?

By Zion Rufus Earlier in March, Google announced its plans to phase out support...