Category: Features

Five Years A PR Consultant – Lessons, Wins And A World Of Possibilities

  -Enitan Kehinde   My relationship with Communications has led...

Embracing experiential connection for consumers’ emotional bond

By Felicia Nwosu To capture the heart of your target audience, you have to go...

Awards: Between value addition and vainglory

By Ibidunni Banjoko What really makes Award winning tick? Is it the recognition...

Winning the e-commerce battle in the post covid-19 era

It’s no longer news that the covid-19 disruption has created a fast-changing and...

FirstBank: First with touching lives

First Bank of Nigeria Limited, the premier bank whose tentacles are evident in every...

Brands jostle for prominence in the energy drinks space

By Felicia Nwosu Energy drinks are widely promoted as products that increase energy,...

When the cookies get tough, the tough gets going

  By Zion Rufus The digital marketing and advertising world was put on...

What Shoprite’s exit means for Nigeria’s retail business and foreign direct investment-Experts

By Kasim Bakare Following the recent announcement of sale of its Nigerian outlets...

Four trends driving the future of retail

Welcome to the new era of retail. COVID-19 forced retailers to adapt or go out of...

PR and Marketing: Birds of a feather?

By Stanley Olisa I have consistently resisted the urge to...