Category: Features

Global internet advertising market projected to hit $1,089 billion by 2027

By Zion Rufus   The global internet advertising market size which was...

First Party Data becomes the go-to for advertisers

Data privacy laws and browser changes to the use of third-party cookies have caused...

From brainstorming to “brainsteering”

It is often easier said than done to stimulate and create a space, both physically,...

How outdoor evolved while the world was indoors

Majority of Covid-19 pandemic restrictions has been lifted across the world and audiences...

Place of picture-taking in driving growth for the OOH industry

By Kingsley Onwukaeme “With the right picture, even the worst of billboards can...

A letter to Nigerian Public Relations practitioners

By Stanley Olisa Dear Nigerian PR practitioner, this is my 8th public relations...

FirstBank’s sponsored “First Class Material’’ continues to empower and celebrate the youth

First Bank of Nigeria Limited, Nigeria's premier and leading financial services provider...

How MARKETING EDGE Annual Summit & Awards stimulate IMC industry appetite for excellence

It has dawned on most stakeholders concerned with the recognition and rewarding of...

Onga deepens commitment to consumers, set to crown Nigeria’s Next Top Chef

  Onga, a culinary brand from the leading food and dairy company in Nigeria,...

How to leverage viral marketing for exponential growth

Viral marketing is a powerful tool that has the potential to dramatically increase...