Category: Features

There’s a line between value proposition and brand positioning- Dolapo Otegbayi

By Zion Rufus As businesses continue to face stiff competition while they fight...

Blended experience is here to stay

By Zion Rufus It is now a fact of history and a part of our lives that the Coronavirus...

How to shape customer relationships in the new age of experience

Customers now are so different from those even a few years ago, with more technology...

How retailers are bringing the metaverse into the physical world

High-profile retailers are adding a digital layer to physical shopping, reimagining...

Will advertisers thrive in the post third party cookies era?

By Zion Rufus Google’s decision to axe its third party cookies has continued...

How Airtel revolutionized telecommunications in Africa

With formidable forces in the leadership team driving both the aggressive growth...

Is the media appropriately addressing issues in Nigerian politics?

  By Elizabeth Olagunju As the 2023 elections loom, different electoral activities...

For Africa’s manufacturers; a new prescription for growth

The days of smokestack economies are slowly winding down. As evidence of climate...

Plastic pollution is fixable, but the world needs a plan

Many governments and organisations are working hard to deal with plastic waste and...

Rwanda goes electric with locally made motorbikes

Didier Ndabahariye is one of 25,000 motorbike taxi drivers in Kigali, For 12 years...