Category: Features

Why is mental health a hot topic for Gen Z and Millennials? What marketers need to know

By Zion Rufus Why are Gen Z and millennials increasingly talking about mental health,...

Customer Service, key to business and national prosperity

By Ehimare Omoike The role of customer service in organizational growth cannot be...

Leveraging Augmented Reality advertising to enhance customer experience

By Oluwaseyi Lawal In the dynamic landscape of digital marketing, staying ahead...

How Arla Dano’s “No Limits” TV commercial continues to evoke endless possibilities

With a bold and motivational tagline of "Go For It" in the TV commercial of Arla...

POV trend goes viral: Influencer marketing’s new secret weapon

By Oluwaseyi Lawal The point-of-view (POV) trend is taking influencer marketing...

Content syndication: A winning formula for brands and influencers

By Oluwaseyi Lawal Content syndication is the process of sharing content across...

Coca-Cola maintains cornerstone status as big tech leads global market

By Ralph Tathagata The year 2023 is speeding on the final lap, and much of the global...

Measuring marketing ROI: Metrics for evaluating campaign success

By Oluwaseyi Lawal Measuring marketing Return on Investment (ROI) is essential...

Enhancing consumer experience via packaging as story telling medium

By Felicia Nwosu The marketing landscape has undergone remarkable transformations...

Harnessing power of personalisation to deepen brand loyalty

By Felicia Nwosu With consumers’ expectations from brands rapidly changing with...