Category: Features

Insight: Crucial reasons behind failed marketing campaigns in the current era

By Zion Rufus In the year 2023, the landscape of public relations and marketing...

How integrated marketing communication drives brand growth, expands reach and impact

By Zion Rufus  In today’s competitive business landscape, brands that successfully...

Humor, earned media emerge twin forces propelling advertising’s future revolution

By Zion Rufus  How excited were you to wander the Palais again this year for the...

Pepsi launches #BetterwithPepsi campaign to challenge Coke’s reign

By Joseph Ekeng Pepsi is shaking up the beverage industry with its bold...

Experiential marketing claims top spot among most successful marketing strategies

By Zion Rufus  They say that seeing is believing, but in today’s ever-evolving...

Insight: Africa’s marketing communications landscape soars, talent and innovation leads the charge

By Zion Rufus  The African marketing and advertising industry has undergone a remarkable...

Redefining the Out-of-Home Experience in Lagos with Artificial Intelligence

By Temitope Akande  OOH advertising refers to any form of advertising that reaches...

How two Nigerian brewing giants recorded N119.6bn losses in H1 2023

By Ralph Tathagata Following the protracted and multidimensional...

Premiumization propels global growth for RTD beverage market

By Joseph Ekeng Ready-to-Drink (RTD) beverages, once dismissed as sugary...

Coca-Cola’s world-class marketing strategy drives unprecedented growth

By Joseph Ekeng The Coca-Cola Company has credited its visionary initiatives...

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