Category: Features

How Netflix is leveraging brand development tactics

By Oluwaseyi Lawal Netflix is one of the most successful brands in the world,...

Digital marketing trends to watch out for in 2024

By Oluwaseyi Lawal The digital marketing landscape is constantly evolving, and...

How fintech brands are changing consumer habits in the financial sector

By Joseph Ekeng The financial world has undergone a dramatic transformation...

LinkedIn mass layoff reflects economic reality in 2023

By Seun Johnson For the second time in a row this year, LinkedIn, the...

Why Israel-Hamas conflict raises concerns for Nigeria’s economy

By Joseph Ekeng In a shocking turn of events, the Israeli-Hamas conflict,...

ROI and growth of Influencer Marketing in Africa

By Oluwaseyi Lawal The global influencer marketing market was valued at $16.4...

Erisco Food’s N5b lawsuit against customer and position of consumer rights

By Seun Johnson Erisco Foods Nigeria Limited is currenty fighting a hard...

Why is mental health a hot topic for Gen Z and Millennials? What marketers need to know

By Zion Rufus Why are Gen Z and millennials increasingly talking about mental health,...

Customer Service, key to business and national prosperity

By Ehimare Omoike The role of customer service in organizational growth cannot be...

Leveraging Augmented Reality advertising to enhance customer experience

By Oluwaseyi Lawal In the dynamic landscape of digital marketing, staying ahead...