Category: Features

Embracing purpose-driven strategy to curtail culture wars

By Felicia Nwosu Across the world, the conflict between traditionalist or conservative...

The new Showmax is revolutionising streaming for Africa

Head of Marketing, Showmax, Arinola Shobande; Executive Head, Content and West Africa...

Linear TV faces gradual decline, revealing age dynamics in consumer viewing habits

By Zion Rufus  The gradual decline in linear TV (broadcast and cable) consumption,...

Attention measurement faces crossroads in 2024, new insights reveal challenges

By Zion Rufus  Initially predicted as a pivotal year for attention metrics, surpassing...

C-Suite Executives to watch in 2024

By Zion Rufus, Felicia Nwosu With businesses anticipating substantial growth in...

How Nigeria can leverage global disruptions to revitalize its economy

By Zion Rufus  Recent conflicts in the Middle East and Russia's invasion of Ukraine...

Navigating Nigeria’s consumer landscape: key trends that defined 2023

By Anietie Udoh In the crucible of economic challenges and evolving priorities,...

Adeduntan: FirstBank is future-proof and remains committed to the gold standard of excellence in banking

-With over 4.6 trillion-naira loans to customers in Q3 2023, FirstBank is committed...

Marketers must expand beyond marketing communications or risk boardroom irrelevance- Olu Akanmu

By Zion Rufus  Over the last few years, we have seen the term “marketing”...

“The future is mixed reality,” Akinlabi ‘Phisha’ Akinbulumo

By Zion Rufus    Technology is fast leading us into an era where mixed reality...