Category: Features

Coca-Cola maintains cornerstone status as big tech leads global market

By Ralph Tathagata The year 2023 is speeding on the final lap, and much of the global...

Measuring marketing ROI: Metrics for evaluating campaign success

By Oluwaseyi Lawal Measuring marketing Return on Investment (ROI) is essential...

Enhancing consumer experience via packaging as story telling medium

By Felicia Nwosu The marketing landscape has undergone remarkable transformations...

Harnessing power of personalisation to deepen brand loyalty

By Felicia Nwosu With consumers’ expectations from brands rapidly changing with...

Challenges and expectations for Nigeria’s new CBN Governor

By Joseph Ekeng In the wake of the Bola Ahmed Tinubu administration, the...

Localizing marketing campaigns for regional success

By Oluwaseyi Lawal In today's globalized marketplace, businesses of all sizes...

How fuel subsidy removal pushes e-hailing drivers to other businesses

By Seun Johnson The profitability of e-hailing business in Nigeria has continued...

Leveraging OOH media to boost tourism marketing

By Felicia Nwosu Tourism, no doubt, remains one of the most important industries...

Acquisition of talents and its daunting challenge in PR Industry

By Seun Johnson Just like any other profession, the issue of talents acquisition...

PR: The MARKETING EDGE experience

By Nsikak Daniels "Without labour, nothing prospers." - Sophocles In all facets...