Features

How global ad spend surpassed projected revenue in 2024

By Abimbola Mohammed The World Advertising Research Center (WARC) released its...

Giant strides of customs boss Wale Adeniyi as distinguished public servant @ 59

By Seun Johnson For Mr. Adawale Bashir Adeniyi, the distinguished Comptroller...

What if WPP, Publicis merged? The case for ultimate advertising powerhouse

In a world where advertising is being reshaped by AI, data, and consolidation, the...

USAID Administrator, Samantha Power shares her Exit Memo

By Amos Oladele Samantha Power, Administrator of the United States Agency for...

How packaging innovations reshape consumer engagement

By Felicia Nwosu As brands worldwide and in Nigeria look to differentiate themselves...

How interactive campaigns are redefining marketing

By Seun Johnson Despite the daily deluge of advertisements, innovative brands...

Crafting cohesive social media advertising campaigns in 2025

By Seun Johnson For any brand to assume that consumers remain loyal to a single...

How Nigerian brands harness regional nuances to engage audiences

By Seun Johnson With over 250 ethnic groups who co-exist with different languages...

Winning strategies for C-Suite Executives in 2025 and beyond

By Godfrey Adejumoh The global economy is projected to remain resilient despite...

2024 Recap: Major stories that made headline on MARKETING EDGE

By Abimbola Mohammed As the curtains closed on 2024, MARKETING EDGE reflects on...