Category: Features

How road transport companies are becoming customer-centric

By Azeez Disu “In the age of the customer, executives don’t decide how customer-centric...

Marketing Nigeria – The challenges

I was at the recent 14th CVL annual lectures/international leadership forum where...

Sinmisola Hughes-Obisesan: An amazon in the creative galaxy

Like they say, it’s a man’s world. And when you look around, you’ll find out...

Public Relations in Nigeria: A Case Study in Specialization & Evolution

Philip Ugbah, Head, Corporate Accounts and Financial Services, BHM. Consistently...

Etisalat: Rewarding Excellence in Africa’s Literary Space

By Azeez Disu In the Telecommunication industry, Etisalat has undoubtedly won the...

Marketing needs to be more intelligent through convergence and collaboration

Often times, I am teased by adjacent-industry colleagues about how marketing is simply...

‘Hurricane’ Trophy Sweeps across Western region

By Ayomide Oriade Nigerian beer and lager market has hitherto been dominated by...

Battle of noodles brands over market share

The noodles market in Nigeria has continued to grow in leaps and bounds amidst fierce...

Dearth of Local Tomato Plants: The Rot Continues

By Ayomide Oriade Nigeria's drive for a production based economy was dealt another...

10 Big Things That Will Shape the Future of Public Relations in Nigeria

The future of Public Relations profession will only blossom in Nigeria and across...