Category: Features

Are brands measuring the impact of creativity?

An exclusive study by Marketing Week finds that while almost two-thirds of marketers...

Unilever gets marketers to take DNA tests to challenge stereotypes beyond gender

The FMCG giant is broadening out its Unstereotype initiative to include ethnicity...

Creative awards remind brands of the need to take risks

While advertising awards have little commercial value to clients, they at least remind...

Why PR remains the weakest link in Nigeria’s IMC mix

By DANIEL ETEGHE Despite the fact that modern Public Relations practice is about...

Opera releases ‘State of Mobile Web Report’ for Africa

Opera releases 'State of Mobile Web Report' for Africa Opera has released its...

How brands can grow in a volatile marketing world

BrandZ’s top 100 global brands of 2019 reflects the increasingly uncertain...

Media Worth insists on court pronouncement in litigation against JC Decaux …Hearing resumes today

The proposed overtures by JC Decaux to settle out of court with Media Worth Advertising...

Why Agencies Should Abandon Advertising and Invest in Owned Media

By Dan Curran The downward spiral of traditional advertising’s effectiveness started...

MultiChoice: Leveraging Technology To Enhance Customer Experience

By Tomide Adeyeye These days, experience is everything when it comes to business....

How the modern office is killing our creativity

New ideas often spring to mind in places of solitude, which are rare in the workplace Veteran...