Category: Features

We foster the culture of high standard in Nigerian businesses – Dr Nneka Ebru Okpe

Knowing how to build and run a really solid business and be successful at it does...

Five ways of creating true client-agency partnership by breaking the norms

Earlier in the year, I had the opportunity of experiencing true client/agency partnership...

How to produce a marketing video for a brand

As a film and TV creative professional, I've picked up a few tricks on how to make...

Enhancing customer experience with automation

Customer experience is a growing priority for organisations (as it should be) as...

PR and marketing: Worlds that merge to unite

Today, the worlds of PR, marketing and advertising are connected in more than one...

Pitching in a world that sets you up for failure

The pitching process: a delicate dance between client and agency. It has its steps,...

‘Media owners need to do a better job of promoting print media’

Quality, well-known case studies around print media are becoming hard to come by...

Where does Facebook’s balancing act leave advertisers?

Facebook, still feeling the aftershock of 2018’s Cambridge Analytica scandal, has...

Today’s marketers are missing true customer insight

Customer closeness used to enable marketers to conduct the orchestra of the marketing...

Why it’s time to reinvent the marketing function

It should come as no surprise that some of the world’s most successful companies...