Brands

Why social-ready packaging should be a priority in retail

With the world tied to their screens, social media has fast become the foundation...

GAGE, Nigeria’s first digital awards holds tomorrow

GAGE Awards, the foremost and most significant award solely dedicated to the digital...

Pepsi, Bigi imbroglio: Senate intervenes, proffers ADR solution

Following the simmering dispute between Nigeria’s two soft drinks manufacturers,...

Marketing Edge announces Jurors, Panelists for Excellence Awards 2020

In line with its tradition of expanding the frontiers of marketing knowledge, MARKETING...

Your brand’s voice is a big deal: A very, very big deal

Chima makes and sells shoes, and during a branding exercise for his business, he...

MTN unveils new reality show, targets Nigeria’s musical talents

To reaffirm its commitment to maintaining a consistent strategic direction for its...

NBL declares ₦16 billion profit, earns ₦323 billion for 2019

Nigerian Breweries Plc has announced a profit after tax of ₦16.1 billion for the...

Putting the customer first and delivering a consistent brand experience

The last time we checked customer is still the king and they are always right in...

Coca-Cola set to launch unifying thematic campaign

As part of its promise never to shy away from social issues, Coca-Cola has concluded...

PepsiCo to cut down on ad spend as it redirects marketing of ‘classics brands’

After ramping up its global ad spend by more than 12% year-on-year, PepsiCo is preparing...