Brands

How Nigerian brands turned Mother’s Day 2026 into a masterclass in cultural marketing Part 1

Mother’s Day fell on March 15, 2026, and Nigerian brands showed up with campaigns...

MARKETING EDGE unveils 2026 “Brands to Watch” and “Forces Behind the Brands” edition, celebrating trailblazing brands, visionary minds

MARKETING EDGE, Nigeria’s authoritative, brand-focused, and award-winning publication,...

FirstBank’s MREIF: Secure property nationwide with N100 million loan access

How FirstBank is quietly Rewriting Nigeria’s Homeownership Story The dream by...

The business of kids’ screen addiction: How Nigerian brands profit from 4-hour daily captive audiences

Nigerian children spend nearly four hours daily on social media, the highest rate...

The market that broke them all

Between 2005 and 2026, five major South African retail giants attempted to conquer...

ChatGPT opens advertising to 17,000 brands through Criteo partnership

Criteo has become the first advertising technology company to integrate with OpenAI’s...

Stagwell deepens AI push as profit growth buybacks reinforce investor confidence

Artificial intelligence is beginning to reshape how marketing services companies...

Why Adidas is hiring back employees who left for local competitors

When employees leave for competitors, most companies treat it as betrayal. Exit interviews...

Microsoft intensifies AI push, launches premium office tier at $99 per month

Microsoft has unveiled a new top-tier Office subscription priced at $99 per user...

Four-year-old ARCON advertising policy sparks fresh global debate after Elon Musk tweet

A policy that many in Nigeria’s advertising industry had long considered settled...