Category: News

Dentsu X expands into Africa to redefine consumer engagement across borders

By Seun Johnson Dentsu X has announced its expansion into South Africa, Nigeria,...

Airtel Nigeria records $344 million revenue loss on data sales

By Ralph Tathagata Airtel Nigeria, a leading telecom operator in the country,...

MIPAN unveils speakers for 2025 media sales conference

By Abimbola Mohammed The Media Independent Practitioners Association of Nigeria...

Dubai Lynx names Chafic Haddad as the 2025 Advertising Person of the Year

Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness,...

Lafarge Africa signs memorandum of understanding with LASG on solid waste management

Lafarge Africa, a leading innovative and sustainable building solutions company and...

Expert expresses concern over declining sales volumes, amidst eroding consumer purchasing power

By Felicia Nwosu Boma Harrison, Head of Marketing at Rite Foods, has raised a...

Jumoke Oduwole, trade minister leads Nigeria’s marketing elite at ADVAN awards as countdown begins

  By Felicia Nwosu COUNT-DOWN TO ADVAN AFRICAN AWARDS Dr. Jumoke Oduwole,...

Goodyear consolidates media, creative and digital services with Publicis Groupe

By Abimbola Mohammed The Goodyear Tire & Rubber Company has announced a strategic...

PZ Cussons Nigeria to reduce debt burden by converting N51.8bn loan into equity

By Ralph Tathagata To reduce its debt burden and improve capital structure, PZ...

Nigeria’s media buying landscape is experiencing transformation – Akam Enoch

By Abimbola Mohammed Akam Enoch, Head of Procurement, Buying & Investments,...