CAP appoints Olurin-Alegbeleye as Head of Consumer and Trade Marketing
By Felicia Nwosu
Adekemi Olurin-Alegbeleye has recently taken on the role of Head of Consumer and Trade Marketing at Chemical and Allied Products Plc (CAP Plc), a major player in Nigeria’s paint and coatings industry. Announcing her new position on her LinkedIn page, she expressed excitement about leading marketing strategies at CAP Plc, a company celebrated for its commitment to innovation, quality, and customer satisfaction.
She is seasoned marketing professional with over two decades of experience. As a multi-compentent professional, the marketing expert has established a formidable track record in strategic brand management, corporate communications, and market development across key industries, including fast-moving consumer goods, telecommunications, and financial services
Her expertise in steering brand campaigns and product innovations has led to significant brand growth and market penetration, making her a valuable asset in Nigeria’s competitive business landscape.
Prior to joining CAP Plc, the strong advocate for SDG 2 has held pivotal roles in various leading organizations, demonstrating her ability to drive impactful marketing strategies that resonate with target audiences. Her leadership style is characterized by a commitment to excellence and collaboration, enabling her teams to deliver results that exceed expectations. Known for her insight-driven approach, she combines data analysis with creativity to craft campaigns that align with brand objectives and consumer trends.
She has a solid educational background and numerous certifications that have reinforced her expertise in marketing, strategy, and leadership. She earned a Bachelor of Science (B.Sc.) degree in Accounting from Lagos State University, which provided her with a strong foundation in analytical skills and financial management. In her pursuit of excellence, she also gained industry-specific certifications from prestigious institutions, including the Chartered Institute of Marketing (CIM), enhancing her capabilities in customer and market-focused strategy.
Furthering her professional development, Adekemi pursued advanced learning at the Swiss School of Business and Management, where she gained insights into global business practices and strategic planning. Additionally, her qualifications from ICS Learn showcase her dedication to skill-building and leadership, with courses in critical thinking, digital marketing, and integrated marketing communications. These certifications reflect her commitment to staying updated with the latest industry trends and approaches, reinforcing her reputation as a forward-thinking leader.
Her academic background and specialized training have been instrumental in shaping her strategic outlook, making her well-suited for her new role at CAP Plc, where she is expected to lead brand transformation initiatives and reinforce the company’s market presence.
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