BUA Group deepens market positioning, consolidates food businesses
By Zion Rufus
In a strategic move to expand its product offerings to meet the rising demands in Africa’s agriculture and food processing value chains, leading indigenous conglomerate, BUA Group has consolidated its food businesses under a single entity—BUA Foods.
The newly consolidated food arm will include offerings in Sugar, Flour, Pasta, Rice, and Edible Oils.
Addressing distinguished stakeholders and members of the press at a media briefing which held at the BUA Towers in Victoria Island, Lagos, Chairman, BUA Group Plc., Alhaji Abdul Samad Rabiu (CON) announced: “We have recently consolidated our food businesses under a single entity to be known as BUA Foods. This, we believe, will enable us to be nimbler and more responsive to the food needs of the population as we continue to build a sustainable business.”
The Chairman disclosed that the Group also recently restructured its business model to enable it take advantage of existing opportunities while contributing to the food security drive of the nation, in a bid to further underscore its commitment as well as tap into the diversification agenda of the Nigerian government.
With eight ultra-modern factories across Nigeria for the refining and processing of sugar, flour, pasta products, edible oils, and rice, the leading food and manufacturing conglomerate has a refining capacity of 1.5 million metric tonnes of sugar yearly from its 2 automated sugar refineries in Lagos and Port Harcourt. Additionally, the company’s flour milling and pasta processing factories have a milling capacity of 576,000 metric tonnes and 250,000 tonnes total production yearly, respectively.
The Chairman noted that the investments in the food industry have not only helped to move the nation towards food security, but also created thousands of jobs.
“As a group, we have already set the ball rolling as underscored by the business restructuring that birthed the consolidation of our food operations and our continued investments in our people and processes, aimed at strengthening our market position. This will, no doubt, help our group maintain its market leadership in our foods business and other aspects of our operations,” he concluded.
Acting MD/CEO BUA Foods Plc., Abioye Musibau Ayodele added: “BUA Foods PLC, today is a product of hard work by every stakeholder in our businesses. At BUA Foods Plc, our solid brand building process is centered around our customers and consumers. We have continued to evolve to become a loved brand across our offerings in Sugar, Flour, Pasta and Rice. We are committed to doing the same in all our future expansions.”
He continued: “BUA foods, today as a brand, come with many positives that reflect our promises to our customers and our end-users. Aside from being very recognisable, we offer good value, and consistent product quality to a wide range of consumers. As we move in this new journey, our brand promise is focusing on nourishing life for growth and good health. promoting food security for all, at only reasonable prices, with consistent quality services and experiences.”
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