Brands celebrate women ahead of International Women’s Day
By Felicia Nwosu
In commemoration of this year’s International Women’s Day, some Nigerian brands are already backing the global celebration up with some action points. They have demonstrated and identified with this year’s International Women’s Day campaign theme for 2022, which is #BreakTheBias to forge for equality today to ensure a sustainable tomorrow, by advocating for various forms of business opportunities, inclusion and diversity for the Nigerian women.
Some of these brands include:
Guinness Nigeria
Global brand, Guinness Nigeria, has demonstrated its support towards the special annual women celebration in its bid to achieve inclusivity and diversity in the workplace, the legendary and iconic brand is empowering 200,000 women across the country by collaborating with relevant stakeholders and the government to achieve its purpose.
The Managing Director/CEO, Guinness Nigeria Plc, Baker Magunda, reiterated the firm’s commitment in creating the most inclusive and diverse culture in Nigeria, adding that feasible policies are needed to address issues that negatively affect women.
He said their goal is to remove inhibitions that hinder women from excelling in the workplace and the firm is on the journey to doing that.
“By 2030, we want our workforce here to be 50-50, but we must start at the top. Our board and leadership team are almost at this point and we intend to do more in the next few years. Around Nigeria, you realise that most small businesses are owned and run by women whether in markets, bars, or as frontline health workers but they do not have defined economic opportunities like their male counterparts.
“By 2025, we’ll enable 200,000 women in Nigeria to have access to business opportunities through multiple interventions of training, giving them real skills in creating and running businesses that will help them reach the zenith and grow significantly.
He reaffirmed Guinness Nigeria’s total support in ensuring that obnoxious policies or laws against women are abolished and replaced, while promising that they are at the forefront of advocating policy that advances the progress of women.
“Last year, we had an all-female graduate cohort programme; all brilliant, first class minds and through them, you’ll hear of the catalytic effect we can achieve when we open the door to more women.
Infinix
Against the background that women are resilient to forge ahead against any challenge, with their multi-talented attribute and can-do-it spirit, Infinix, as a brand that connects people, therefore, believes that women have what it takes to break the norm and be pretty fearless, they are showing support with the campaign ‘#IAmPrettyFearless.’ The purpose is to encourage women to share their fearless stories of how they’ve been breaking the status quo in their various fields. This would create awareness for more individuals and groups to join in on the campaign. It would also inspire other women to continue to break the norm and be pretty fearless in achieving their goals and ambitions.
The brand expressed its support and amplified the day with a call to every fearless female out there to share their fearless stories answering the question ‘What does fearless mean to you?’ using the hashtags #IAmPrettyFearless #InfinixWomensDay2022 #BreakTheBias with crossed arms to show solidarity. The most creative videos will be rewarded with a special women’s day gift, but the most important thing is to be authentic and needless to say, fearless.
Fidelity Bank
To celebrate International Women’s Day with community-driven propositions, the foremost financial institution, Fidelity Bank Plc, has announced plans to celebrate leading women and female achievers who have emerged pioneers in their respective fields at a networking event in partnership with media entrepreneur -Linda Ikeji – on March 8, 2022.
Commenting on the upcoming event, Fidelity Bank’s Chief Executive Officer, Nneka Onyeali-Ikpe, said, “At Fidelity Bank, we believe women play a critical role in the economic, social and cultural development of any community. Platforms such as this, give us the opportunity to drive the conversations around promoting a world free of gender bias and discrimination, a world where women are given the freedom to thrive, grow and fulfil their highest potentials as well as contribute positively to global development.” The 2022 International Women’s Day event will feature a keynote address by renowned economic policy expert, Dr Obiageli Ezekwesili as well as music, art, dance and comedy performances by top Nigerian entertainers.
This year’s edition has been scheduled to hold on 8 March, 2022, and many more brands are expected to leverage the day to drive visibility as a form of marketing strategy that builds rapport, promote partnership, trust and authority, and also creates memorable and irresistible experience.
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