All is now set for the second edition of the Consumers Value Awards, an annual first-of-its-kind award that primarily requires consumers to vote for product and corporate brands from the perspective of the values, which they (brands) offer to them (consumers).

In an invite that BrandXchange, the promoters of the awards, has sent out, this year’s edition is scheduled to be held on September 7, 2023, at Ijakadi Hall, Radisson Blu Hotel on Isaac John Street, GRA Ikeja Lagos at 5:30pm.

The theme of the second edition, as the invite indicates, is: “Consumer Satisfactory Index”.

While speaking on the initiative in a recent interview with MARKETING EDGE ON TV, the Lead Strategist, Absolute PR Limited, who doubles as the CEO of BrandXchange, Akonte Ekine, explained that the success of the maiden edition of the Awards is positively changing the narratives and that the second edition is expected to consolidate on the previous success.

He explained that through the initiative, the brand owners have been put on the spotlight by the consumers as the direction of votes speak volumes about the performances of their brands as far as value offerings are concerned.

He expressed his delight in the fact that the award is achieving the purpose for which it was initiated and that it has come to stay.

Akonte assured all stakeholders of a more robust, bigger and better outing this time around.