Brand As King Award Holds November 15
The organiser of the annual Brand as King Award has announced plan for this year edition and it has been slated to hold on 15 November at Sheraton Hotel Lagos.
Speaking during a press conference held in Lagos recently, the Chief Executive Officer of the award who also doubles as the Publisher of Billboard Magazine, Mrs Maureen Umanah said the event which has become a significant occasion in the diary of major events in the advertising industry promises to be unique as it enjoys growing support from various stakeholders in the industry.
While commending the media for their support in the last eight years since the award debuted, Umanah stated that the award was initiated to encourage, motivate and reward key industry players and brands that have distinguished themselves in the industry.
Umanna recalled that Brand As King Award was the first to reward journalists for their efforts in promoting the advertising industry, she added that because the organization is committed to rewarding journalists even more, the cash reward for the media category has been increased from N50, 000 to N100, 000. The increment, she hinted will continue as years go by.
As usual, the event is not just about awards, but equally a platform where useful tips on how the outdoor business could contribute to saving the environment from the effects of global warming, hence the choice of the lecture titled “Out of Home Media As a Veritable Tool in Aesthetics and Environmental Sustainability”. Speaking further, Umanah explained that the event was one of the ways through which practitioners can be encouraged in seeing the need to nurture and sustain the immediate environment from harmful effects such as global warming.
Meanwhile, the convener of the award has revealed that plans are underway to host the event in a different location come next year.
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