BJUMP unveils 3rd edition of its mentorship program
By Abimbola Mohammed
The Bolaji Juniad Mentorship Program (BJUMP) has launched the third edition of its mentorship initiative, reaffirming its commitment to empowering young talents in the industry.
The program, which was unveiled at the Marriott Hotel at Ikeja GRA, Lagos, will provide a unique platform for emerging talents to showcase their skills.
Ten mentees were selected to participate in the one-year mentorship program, where they will gain valuable insights and hands-on experience in key areas such as advertising, strategy, copywriting, and content marketing under the tutelage of seasoned Integrated Marketing Communications (IMC) experts.
The program’s innovative approach includes a reality show format, culminating in a grand finale where the winner will receive a cash prize of $1,000.
This initiative aims to provide financial support and a springboard for young talents to launch their careers.
Speaking at the unveiling, Dr. Biodun Shobanjo, Chairman of Troyka Group, praised the initiative and the brain behind the mentorship program, Bolaji Juniad, CEO and founder of Whyfinite Solutions.
He noted that the mentorship program is a way to give back to the industry and build future leaders in the integrated marketing communication space.
Bolaji Juniad, while speaking at the event, reflected on his dreams of becoming an expert in the advertising industry. He shared his journey, from working through the ranks to reaching a stage where he can give back to the industry that made him who he is today.
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