Billbord App set to transform OOH in Nigeria
Bilbord App, an intelligent data warehousing tool that provides real-time representation of billboards on the platform is set to transform the Out-of-Home industry in Nigeria. The technology allows users monitor, manage and track the true state and status of billboards using mobile devices.
A statement from the brand owners noted that Bilbord also offers an insightful measurement report and analysis on all billboards, providing a robust data on vehicular and pedestrian traffic volume based on computer vision technology called Efiiwe.
“Efiiwe is an Artificial Intelligence technology that analyses and produces this strategic information needed within the OOH industry in order to deliver measurable return on investment and key performance indicator,” the statement said.
Highlighting the challenges in the industry, the statement also revealed that real-time data from these billboards could be used to determine key performance indices.
“Though we have a lot of data available, the OOH industry is largely unanalysed. This is simply because the industry does not have an adequate monitoring and measurement mechanism, compliance is largely done by the submission of pictures with various monthly codes by operators or by a multiplicity media services that are chasing after prints, electronic and other medium at the same time, while measurement is grossly based on assumptions.
“However, real time data from these billboards can be used to determine key performance indices in order to deliver return on investment for advertisers leveraging on vehicular and pedestrian movement real-time data. Our greatest object is to provide the industry’s need and create experience,” the statement added.
It was further noted that the strategic intent of the app was to allow users dictate experience, emphasising that people were the key factor changing the industry.
Billbord App features include:
An innovative new social experience: using coordinates users are able to interact, search, save and share with colleagues and partners like never before.
Relationship insights: gain deep insight into brands and who manages them.
Culture fit: there are ten times number of companies listed on bilbord so it’s even easier for users to find who is what and handling what.
Enhance discovery process: allow users to scout vacant billboards with in-depth knowledge
Need: giving accurate out-of-home inventory, information, location, classification and condition.
Extras: offers a whole lot of added value into the mix from billboard insurance, brokerage, Finance to security
The beta version of the app will be launched on Android platform then subsequently on the IOS platforms.
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