‘Big Volt’ Energy Drink Enters Nigerian Market
Competition in the energy drink market will not remain the same as AJEAST Group, manufacturers of Big Cola, a 65cl carbonated soft drink, has entered the energy drink segment of the market with a new offering, ‘Big Volt’.
AJEAST Group, with headquarters in Lima, Peru, recently unveiled its energy drink, in a 65cl bottle and selling at N300, into the Nigerian market using a boat ride on the Lagos lagoons as a platform.
The company, which started with investment capital of over N5 billion in 2015, introduced 65cl soft drink in variants of cola, orange and lemon, thereby, taking competition a notch higher.
Mr. Theo Williams, the Country Manager of AJEAST Group, said that Big Volt is locally produced, adding that its production was necessitated by their findings that consumers want another viable alternative to existing brands, especially a drink that would be more affordable.
At 65cl, Big Volt is the biggest energy drink in Africa. Other brands are in volumes ranging from 30cl to 40cl
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