Author: Ralph Tathagata

Coca-Cola set to launch unifying thematic campaign

As part of its promise never to shy away from social issues, Coca-Cola has concluded...

PepsiCo to cut down on ad spend as it redirects marketing of ‘classics brands’

After ramping up its global ad spend by more than 12% year-on-year, PepsiCo is preparing...

Unilever restates commitment to keeping ads from targeting children under 12

In line with its commitment to refrain from advertising its food and beverage products...

Out-of-Home advertising sector accounts for N4.5 billion adspend in Nigeria

Out-of-Home advertising (OOH) sub sector of the Integrated Marketing Communications...

MTN Group expects 2019 profit rise of up to 50%

MTN Group says it anticipates its 2019 headline profits to rise as much as 50%.The...

LinkedIn reaches 675 million members, reports Microsoft

Microsoft has once again reported that LinkedIn saw 'record levels of engagement'...

Special Jollof movie to premiere on Valentine’s Day

Special Jollof, a Nigerian movie which was shot in the United States and Nigeria...

Know your customers’ “jobs to be done”

For as long as we can remember, innovation has been a top priority—and a top frustration—for...

Google HR Head to quit amid rising tensions

Eileen Naughton, head of human resources at Google is resigning from her job as “vice...

Ugo Geri-Robert: An amazing Amazon in the research world

Ugo is an Executive Director at Kantar Nigeria with more than 20 years’ experience...