Author: Ralph Tathagata

Brand success: Kantar insight highlights the critical success for 2020 and beyond

According to the United Nations, Africa would grow by any measure you subject the...

Pepsi throws shade at Coke in Super Bowl commercial

Pepsi is throwing some shade at rival soda brand Coca-Cola in its Super Bowl advertisement. In...

Are your eggs selling?

I just got to realise why most start-ups fail. They are in a rush to always get funding....

Victor Oritedi exits Flour Mills as Sales Head

Victor Oritedi, Head of Sales at Flour Mills of Nigeria Plc, has announced his exit...

UK adspend rose 5.6% in Q3 2019, marked 25th consecutive quarter of market growth

UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, marking the UK advertising...

66 % of Nigerians earn their income on a daily basis, says Salami, EAC boss

Chairman of Nigeria’s Economic Advisory Council, Dr Doyin Salami has observed that...

OAAN intensifies action on industry audience measurement research

The Outdoor Advertising Association of Nigeria (OAAN) has disclosed it is working...

Start the year with a marketing plan

A new year - a fresh start! Everybody is rested after their year-end break and full...

Financial Derivatives boss tasks PR professionals on FDI flow

Renowned economist and CEO, Financial Derivatives Limited, Bismarck Riwane has charged...

Redwood economic summit emphasises on power of consumer data in business

Decision makers across public and private sector organisations in Nigeria’s economy...