Author: Ralph Tathagata

Out-of-Home advertising sector accounts for N4.5 billion adspend in Nigeria

Out-of-Home advertising (OOH) sub sector of the Integrated Marketing Communications...

MTN Group expects 2019 profit rise of up to 50%

MTN Group says it anticipates its 2019 headline profits to rise as much as 50%.The...

LinkedIn reaches 675 million members, reports Microsoft

Microsoft has once again reported that LinkedIn saw 'record levels of engagement'...

Special Jollof movie to premiere on Valentine’s Day

Special Jollof, a Nigerian movie which was shot in the United States and Nigeria...

Know your customers’ “jobs to be done”

For as long as we can remember, innovation has been a top priority—and a top frustration—for...

Google HR Head to quit amid rising tensions

Eileen Naughton, head of human resources at Google is resigning from her job as “vice...

Ugo Geri-Robert: An amazing Amazon in the research world

Ugo is an Executive Director at Kantar Nigeria with more than 20 years’ experience...

What’s next in Nigeria’s media audience measurement?

Creating groundbreaking campaigns and content in today’s complex media market starts...

Universal Insurance set to invest in marketing communications

Universal Insurance Plc has reiterated its optimism to successfully scale through...

Quickteller: The making of “Everything is Possible” thematic campaign

Quickteller, Nigeria’s leading payment services platform on the stable of Interswitch...