Author: Ralph Tathagata

NIMN canvases National Assembly’s support on review of Marketing Act

The National Institute of Marketing of Nigeria (NIMN) has called out to the leadership...

How good visual designs create authentic connections

Visual design is key to setting brands apart from the competition, and to maximise...

Coca-Cola set to launch unifying thematic campaign

As part of its promise never to shy away from social issues, Coca-Cola has concluded...

PepsiCo to cut down on ad spend as it redirects marketing of ‘classics brands’

After ramping up its global ad spend by more than 12% year-on-year, PepsiCo is preparing...

Unilever restates commitment to keeping ads from targeting children under 12

In line with its commitment to refrain from advertising its food and beverage products...

Out-of-Home advertising sector accounts for N4.5 billion adspend in Nigeria

Out-of-Home advertising (OOH) sub sector of the Integrated Marketing Communications...

MTN Group expects 2019 profit rise of up to 50%

MTN Group says it anticipates its 2019 headline profits to rise as much as 50%.The...

LinkedIn reaches 675 million members, reports Microsoft

Microsoft has once again reported that LinkedIn saw 'record levels of engagement'...

Special Jollof movie to premiere on Valentine’s Day

Special Jollof, a Nigerian movie which was shot in the United States and Nigeria...

Know your customers’ “jobs to be done”

For as long as we can remember, innovation has been a top priority—and a top frustration—for...