Author: Ralph Tathagata

Media expert projects N47.2 billion billings for OOH advertising sector in Nigeria in 2020

An Out-of -Home advertising industry specialist, Ade Akinde has projected that overall...

AB InBev projects 10% decline in first-quarter profit as coronavirus hits harder

Anheuser-Busch InBev, the world’s largest brewer, has projected a 10% decline in...

Insight announces 40th Anniversary, stays true to perpetual transformation

Living up to its tagline, “The brand audacity built with disruption as major character”,...

Omojafor expresses optimism on reconstitution of APCON’s Governing Council

Veteran advertising industry practitioner and Group Chairman of STB McCann, Sir Steve...

APCON, OAAN collaborate on Standard Operating Procedure for OOH advertising

The Advertising Practitioners Council of Nigeria (APCON) has entered into a joint...

Enyo partners Cars45 to unveil Premium Auto Centre, provides customers with automobile sales and servicing

Enyo Retail and Supply, a leading fuels retailing company has strengthened its partnership...

Evolving a sustainable business relationship in the Out-of-Home Advertising industry in Nigeria

Out-of-home (OOH) advertising is a very crucial, perhaps indispensable, arm of the...

Five ways to make your mobile messaging strategy connect with customers

In part one of this opinion piece, we identified at the core elements of a mobile...

AAAN business outlook seminar raises hopes on Nigeria’s economic growth

The year 2020 edition of the annual business outlook seminar of the Association of...

Culture is an important role in the workspace

In 2020, there will be exactly 52 Mondays that workers will need to face - week in...