Author: Ralph Tathagata

UK adspend to fall to £21.4bn this year before recovering to £25bn next year

The latest Advertising Association/WARC Expenditure Report shows UK adspend is predicted...

Stakeholders chart way forward on advertising debt issue

Over the years, the Out-of-Home (OOH) sectoral group of Nigeria’s advertising industry...

Omnicom reports 23% decline in organic revenue, says “the worst is behind it”

Omnicom, the advertising colossus, has reported 23% decline in its organic revenue...

FCT billboard signage agency decries quacks’ operations in OOH

As players in the Out-of-Home (OOH) advertising sector battle for improved business...

Industry experts advocate collaboration at OAAN’s 35th AGM, charge FG on constituting APCON Council

The Outdoor Advertising Association of Nigeria (OAAN) has held its 35th virtual Annual...

Steve Babaeko, AAAN President speaks on his vision for the advertising industry on TVC tomorrow

Steve Babaeko, the newly elected President of the Association of Advertising Agencies...

Brand marketing in a crisis: why you should be loud

No brand evaluation would be complete without taking into account the impact of coronavirus. The...

Steve Babaeko named Jury member of the 2020 Lisbon International Ad Festival

Steve Babaeko, the CEO and Chief Creative Officer of X3M Ideas, has been named one...

TVC’s Wake Up Nigeria celebrates 3 years of engaging Nigerians on air

Wake Up Nigeria, TVC Communications’ full-fledged live entertainment breakfast...

DDB World re-jigs global leadership

Renowned creative power-house, DDB Worldwide, has re-jigged its leadership with the...