Author: Ralph Tathagata

The Hook, Insight Publicis win Airtel Nigeria’s account while media goes to Algorithm 

By Ibidunni Banjoko Airtel Nigeria, a leading telecommunications company, has shifted...

Global FMCG giants champion eco-friendly packaging revolution

By Felicia Nwosu In a concerted effort to combat plastic waste and champion environmental...

Golden Penny reinforces brand commitment with Children’s Day Fest

By Felicia Nwosu It was a fun-filled and exciting moment as children across Lagos...

AfDB unveils ambitious 10-year strategy to propel Africa’s growth

By Ibidunni Banjoko The African Development Bank Group has launched a new Ten-Year...

Porsche cars creative business up for pitch

By Abimbola Mohammed The German automobile manufacturer Porsche has put its Australia...

NDDC received $142 million from Shell Nigeria, partners in 2023

A total of $142.5 million was paid to the Niger Delta Development Commission (NDDC)...

I have positioned Eat ‘N’GO to be Africa’s largest QSR company, says Patrick McMichael

From being just a very small company of 63 stores in 2018, today, Eat N’GO, a leading...

Fintech firm cuts annual marketing budget with Generative AI by $10M

By Ralph Tathagata Klarna, a fintech firm and one of the early adopters of Generative...

MARKETING EDGE On TV hosts Otis Ojeikhoa tomorrow

By Felicia Nwosu The Industry Conversation Segment, a pivotal part of the leading...

Children’s Day 2024: Experts harp on need to harness data for safer future

By Seun Johnson Every 27th of May, Nigeria joins other countries around the world...