Author: Ralph Tathagata

Kuda Bank raises $10 million for operation, gets new board member

Kuda, arguably the first Neobank in Nigeria, has raised $10 million seed fund for...

When marketing meets science fiction

Artificial Intelligence (AI) offers enormous potential, but what about the ethical...

International Breweries cuts marketing spend from N11.812 billion to N8.416 billion

International Breweries Plc has reduced market and promotion expenses from N11.812...

Airtel announces interim dividend currency exchange rates

Airtel Africa Plc, the leading telecommunications company, has confirmed the default...

IAA Nigeria advocates empathy marketing for brands and industry practitioners

The International Advertising Association (IAA), Nigeria, has stressed the need for...

WPP combines AKQA and Grey to create new agency experience

WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group. Grey is...

Orange introduces cross-border network to cover 8 African countries

Orange, one of the leading telecom companies with presence in 8 African countries,...

Brand power analytics: Trump v. Pfizer

By Iboro Otongaran Brand power is the marketer’s all-time elixir for demand management....

Augusto & Co. ranks GTBank 2020 Best Digital Bank in Nigeria

Based on the findings of a study carried out to determine customers’ satisfaction...

COVID-19 is testing the intangible bonds of trust that make advertising ecosystem work

Complexity is built into the fabric of digital advertising and, in my view, the stunning...