Author: Ralph Tathagata

Coca-Cola Marketing Chief leads conversation on Digital Marketing Summit tomorrow

Digital conversation regains momentum tomorrow as the Association of Digital Marketing...

MARKETING EDGE hosts marketing guru Adetunji Oyebanji

It was glitz, glamour and fun Thursday evening as the Managing Director/Chief Executive...

Brand Nigeria: X-raying the branding and rebranding efforts so far

By Kasim Bakare In the 21st century, nation branding has become a big business,...

NASA taps P&G to find solution on space laundry

The National Aeronautics and Space Administration has tapped Procter & Gamble...

Amazon dethrones Procter & Gamble as world’s largest advertiser

Consumer goods giant Procter & Gamble has been ousted from its long-held title...

Multichoice begins auditions for Nigerian Idol season 6, announces grand prize

Africa's leading entertainment company, Multichoice, has declared auditions for the...

NCC suspends registration and activation of new SIM cards

The Nigerian Communications Commission (NCC) has directed all mobile network operators...

Dozie Mbanefo: Consummate Adman with style, swag and panache

Prince Dozie Mbanefo, Managing Director/ Chief Executive Officer of New Crystal Communications...

World Economic Forum moves from Switzerland to Singapore amid pandemic

The World Economic Forum (WEF) will be held in Singapore instead of Switzerland next...

You cannot brand your way to good reputation – Boye Adefila

Boye Adefila is a marketing coach and PR expert. The MD/CEO of Down-to-Earth Marketing...