Author: Ralph Tathagata

What makes an ad iconic?

Epic Games released a familiar-looking ad in August. The maker of the video game...

Dentsu to sack 6,000-person workforce globally

2020 has been one hell of a year for brands, agencies, and the global workforce at...

International Breweries to support sustainable entrepreneurship among youths

In a bid to solve unemployment in Nigeria, business leaders, top government officials,...

Factruse partners NIPOST, births ZigZag Nation

Ever heard of a boundary-less nation peopled by a young demography exploring limitless...

BCW launches offering to help companies navigate Asia’s rise and Geopolitical Implications

BCW (Burson Cohn & Wolfe), a leading global communications agency, has launched...

Michelle Obama, Bob Iger, others emerge as guest speakers for Publicis Groupe ‘More than wishes for 2021’ seminar

Publicis Groupe, one of the largest marketing and communications company in the world,...

Verve set December 19 for ‘Good Life’ promo grand prize presentation ceremony

Verve International has announced December 19, 2020 as the day for its grand prize...

ADVAN Awards for Marketing Excellence 2020 set to honour advertisers on frontline of COVID-19

The Advertisers Association of Nigeria (ADVAN) says it will, this year, be presenting...

AB InBEV celebrates World Soil Day, reiterates commitment to sustainable agriculture

Anheuser-Busch InBev, one of the world’s largest brewing corporations, celebrated...

MTN reshuffles regions, management to fuel growth plan

MTN has announced a comprehensive review of the Group’s strategy with a focus on...