Author: Ralph Tathagata

Collaboration: The ladder to grow brand’s reach

By Felicia Nwosu These days, businesses and organisations are faced with a lot of...

OELA music project to help grow Lagos economy as robust tourism destination – Uzamat Akinbile-Yussuf

Lagos State Government has endorsed the new music project tagged OELA Project Evergreen...

Data: The power to transform brands into icons

By Felicia Nwosu Marketing has experienced a revolutionary shift over the past few...

Brand Culture vs Brand Strategy

By Abimbola Mohammed Companies that succeed at creating a brand culture display...

Ferrari appoints new CEO

Ferrari, an Italian luxury sports car manufacturer, has appointed Benedetto Vigna...

NNPC pledges support for sustainable environment

The Nigerian National Petroleum Corporation (NNPC) has re-affirmed its total support...

NLNG signs agreement to supply Liquefied Natural Gas to local market

The Nigerian Liquefied Natural Gas (NLNG) as part of its gas utilization plan has...

Ford unveils 2022 Maverick Hybrid Compact Pickup

Ford Motors, a leading automobile company, has announced that its 2022 Maverick compact...

Agencies need to be in sync with the client- Biodun Adefila

By Ibidunni Banjoko Biodun Adefila, COO, SO&U Limited, has said that agencies...

Another shot in the arm for Adeduntan as FirstBank wins Global Banking and Finance’s Retail Banking CEO Award

While the age-old saying and philosophy of virtue being its own reward (or seeing...