Author: Ralph Tathagata

MARKETING EDGE on TV hosts Gbolahan Sanni this Wednesday on TVC DSTV Channel 418 @12:30PM

By Oghale Mafuru MARKETING EDGE ON TV, a leading marketing and advertising TV...

MARKETING EDGE Virtual Summit ends with new insights into customer relationship

By Oghale Mafuru The much anticipated MARKETING EDGE Quarterly Virtual Summit...

Digital is simply putting new wine in old bottles – Dotun Babatunde

By Felicia Nwosu “Digital is simply putting new wine in old bottles.” This...

Sports marketing: Tool for connecting with consumers’ passion-points 

By Felicia Nwosu In recent times, round the globe, soccer has become the golden...

Environmental responsiveness of brands in waste management

By Oghale Mafuru Waste management, especially plastic wastes, has been a huge...

Powerbrand Experiential acquires multipurpose mobile LED advertising truck

Powerbrand Experiential, the newly established experiential marketing agency and...

Soaring prices affect Nigeria’s consumer consumption pattern

By Felicia Nwosu Higher consumer goods inflation rates erode purchasing power,...

Dentsu International names Damien Lemaitre as global commerce director

Dentsu International has named Damien Lemaitre as its global commerce director. He...

Stakeholders score Ajufo-led OAAN high on transformative leadership

By Felicia Nwosu What is an innovative association without creative and transformational...

Amber energy team eases Lagos traffic congestion

By Abimbola Mohammed In commemoration of its one year anniversary and in furtherance...