Author: Ralph Tathagata

Sports marketing: Tool for connecting with consumers’ passion-points 

By Felicia Nwosu In recent times, round the globe, soccer has become the golden...

Environmental responsiveness of brands in waste management

By Oghale Mafuru Waste management, especially plastic wastes, has been a huge...

Powerbrand Experiential acquires multipurpose mobile LED advertising truck

Powerbrand Experiential, the newly established experiential marketing agency and...

Soaring prices affect Nigeria’s consumer consumption pattern

By Felicia Nwosu Higher consumer goods inflation rates erode purchasing power,...

Dentsu International names Damien Lemaitre as global commerce director

Dentsu International has named Damien Lemaitre as its global commerce director. He...

Stakeholders score Ajufo-led OAAN high on transformative leadership

By Felicia Nwosu What is an innovative association without creative and transformational...

Amber energy team eases Lagos traffic congestion

By Abimbola Mohammed In commemoration of its one year anniversary and in furtherance...

Dual Life is the new superpower

It takes a hero to recognize another hero. So just know you aren’t reading this...

MARKETING EDGE 2nd Quarterly Virtual Summit holds this Friday

The much awaited second edition of MARKETING EDGE virtual Summit will hold this Friday...

Tier-1 banks with highest adspend in the last 5 years

By Abimbola Mohammed Poised to grow their market profitability while building on...