Author: Ralph Tathagata

PepsiCo China appoints Publicis Groupe as media agency

By Ibidunni Banjoko PepsiCo China has appointed the third largest communications...

Marketers must keep up with a rapidly changing world – Agu

By Ibidunni Banjoko Emmanuel Agu, Group Marketing Director, Jotna Nigeria Limited...

Brand storytelling is the best marketing tool – Mogbolu

By Abimbola Mohammed Storytelling is the best marketing strategy. It has been...

Experts canvass technology as tool to drive brand efficiency

By Felicia Nwosu In a bid to create a targeted and personalised experience for...

I am committed to ADVAN’s growth in synergy with other sectors – Uwubanmwen

By Felicia Nwosu Osamede Uwubanmwen, President of Advertisers Association of Nigeria...

PR practitioners applaud repositioning initiative

By Ibidunni Banjoko Public Relations practitioners have applauded the repositioning...

Integrated solution is key to marketing efficiency – Alegbeleye

By Felicia Nwosu To achieve maximum marketing efficiency, maintain relevance and...

Coca-Cola moves into Metaverse with new Zero Sugar Byte

By Abimbola Mohammed In a bid to expand growth opportunities, iconic soft drink...

Maureen Ngwu appointed Media Seal MD

The Board of Media Seal Limited, a leading media independent company, has just announced...

Empowering entrepreneurs the Coca-Cola way

As part of efforts to help youth and women fulfil their potentials, particularly...