Author: Ralph Tathagata

Agencies lack originality in marketing strategy – Ailemoh

By Felicia Nwosu One of the thought leaders in the Integrated Marketing Communications...

FirstBank shuffles operating hours nationwide

By Abimbola Mohammed First Bank of Nigeria Limited, Nigeria’s leading financial...

Heineken promotes gender equality with new “Cheers to All” campaign

By Ibidunni Banjoko Heineken, the major sponsor of UEFA Champions League football...

Why video is important for your business

Videos represent your brand. A short engaging video helps your brand develop a personal...

Heineken commences UEFA Trophy Tour in Lagos, Abuja with Seedorf

By Abimbola Mohammed Heineken, the renowned global premium beer brand, has begun...

Innovation is at the core of fast changes that abound – Tosin Adefeko

Tosin Adefeko is the Founder/ CEO of AT3 Resources Limited, a young but wave-making...

“Cross-functions” among agencies should be addressed – ADVAN

By Felicia Nwosu Osamede Uwubanmwen, President, Advertisers Association of Nigeria...

VolksWagen South Africa launches into Metaverse with NFT embedded campaign

By Abimbola Mohammed In collaboration with Ogilvy South Africa on an interactive...

MTN Nigeria joins banking sector, gets approval for MoMo Bank

By Abimbola Mohammed MTN Nigeria, one of the leading Telecommunication companies,...

Ogilvy elevates Ajala to global head of diversity, equity & inclusion

By Abimbola Mohammed Ogilvy has announced the promotion of Tope Ajala, former...