Author: Ralph Tathagata

MTN Nigeria joins banking sector, gets approval for MoMo Bank

By Abimbola Mohammed MTN Nigeria, one of the leading Telecommunication companies,...

Ogilvy elevates Ajala to global head of diversity, equity & inclusion

By Abimbola Mohammed Ogilvy has announced the promotion of Tope Ajala, former...

PepsiCo China appoints Publicis Groupe as media agency

By Ibidunni Banjoko PepsiCo China has appointed the third largest communications...

Marketers must keep up with a rapidly changing world – Agu

By Ibidunni Banjoko Emmanuel Agu, Group Marketing Director, Jotna Nigeria Limited...

Brand storytelling is the best marketing tool – Mogbolu

By Abimbola Mohammed Storytelling is the best marketing strategy. It has been...

Experts canvass technology as tool to drive brand efficiency

By Felicia Nwosu In a bid to create a targeted and personalised experience for...

I am committed to ADVAN’s growth in synergy with other sectors – Uwubanmwen

By Felicia Nwosu Osamede Uwubanmwen, President of Advertisers Association of Nigeria...

PR practitioners applaud repositioning initiative

By Ibidunni Banjoko Public Relations practitioners have applauded the repositioning...

Integrated solution is key to marketing efficiency – Alegbeleye

By Felicia Nwosu To achieve maximum marketing efficiency, maintain relevance and...

Coca-Cola moves into Metaverse with new Zero Sugar Byte

By Abimbola Mohammed In a bid to expand growth opportunities, iconic soft drink...