Author: Ralph Tathagata

Mediacraft appoints Oloyede as new GM, COO

Mediacraft Associates Limited, a leading full-service public relations and integrated...

Publicis Worldwide appoints dual creative heads

By Abimbola Mohammed Publicis Worldwide India has appointed Srijan Shukla and...

ARCON to enforce 75% local content policy soon

By Oghale Mafuru As part of its mandate to promote ethical advertising and marketing...

Publicis Groupe Africa appoints Govender as new CEO

By Ibidunni Banjoko Publicis Groupe Africa has appointed Koo Govender as the new...

Al Ries, legendary marketing maverick passes at 95

By Ralph Tathagata “It’s better to be first in the mind than to be first in...

Ogilvy Consulting announces dual leadership appointment 

By Abimbola Mohammed   Ogilvy Consulting has announced the appointments of Chris...

WIMBIZ to host Adichie, Demuren, Saraki, others at 21st Annual Conference

The Women in Management, Business and Public Service (WIMBIZ) has announced details...

Nigeria is fast adopter of technology – Ugbor

By Felicia Nwosu Uche Ugbor, Managing Director and Founder, Ark Technologies Group,...

Lagos as megacity brand

By Ralph Tathagata A megacity is a city with a population of 10 million people or...

Maintaining brand consistency through content creation

By Ralph Tathagata In today’s economic climate, how a brand stands out and makes...