Author: Ralph Tathagata

Experts decry decline of creativity, abuse of copyright laws in IMC industry

By Felicia Nwosu              In the time past, marketers and agencies...

Internet economy to contribute $36 billion to Nigeria’s GDP by 2025

By Ibidunni Banjoko Juliet Ehimuan, Director, West Africa Google, has said that...

LaPRIGA attracts 120 entries for 2022 awards

By Ibidunni Banjoko The Lagos State Chapter of the Nigerian Institute of Public...

Advertising, Marketing and Media gurus storm Abuja as ARCON hosts 2022 National Advertising Conference

The National Advertising Conference with the theme: “The Marketing Communications...

Challenge harsh laws through legal action, Shobanjo charges OAAN

By Felicia Nwosu Doyen of advertising, Dr. Biodun Shobanjo, has condemned the...

Marketing as tool for Sustainable Economic Development

By Olu Akanmu, President and Co-CEO, OPay-Nigeria Keynote Speech at the Advertisers...

Getting more creative in solving clients’ problems

The term “creative” used to refer to a special class within the ad world: teams...

Akanmu tasks marketers, organisations on innovation

The President & Co-CEO, OPAY, Olu Akanmu has tasked organisations as well as...

IMC professionals should leverage AI to optimize measurement – Oke

By Felicia Nwosu Bunmi Oke, the Chief Executive Officer and Lead Consultant, Ladybird...

Zenith Bank Fair: The future of tech is AGI – King

By Abimbola Mohammed Brett King, founder Moven and author of Bank 4.0, at the Zenith...