Author: Ralph Tathagata

Global OOH advertising market to reach $39.2bln by 2030

By Joseph Ekeng The global market for outdoor advertising is projected to experience...

Google launches AI-powered features for advertisers

By Abimbola Mohammed In a bid to help brands achieve more, Alphabet, the mother...

Global advertising to grow 5.9% in 2023 – GroupM

By Joseph Ekeng Global advertising is set to experience a 5.9% growth in 2023,...

How Guinness “Black Shines Brightest” campaign inspired sales rise across Africa

By Joseph Ekeng Guinness, the renowned global brewer, has experienced tremendous...

GWR confirms Baci as new cook-a-thon record holder

By Abimbola Mohammed The Guinness World Record has officially declared Hilda Effiong...

Google introduces AI Chatbot to revamp search experience

By Joseph Ekeng In a bid to stay ahead of the rapidly evolving artificial intelligence...

None regulation of AI can infringe on IP right – Okonkwo

By Abimbola Mohammed  Ifeanyi Okonkwo, Manager, Nigeria & Africa IP Portfolio,...

Telecoms industry boosts Nigeria’s GDP with N2.5tln

By Joseph Ekeng Nigeria's telecoms industry has reached new heights, with the...

Global alcohol market to slow down amid challenging landscape

By Joseph Ekeng In the face of a challenging political and economic landscape,...

Sales on Heineken’s digital grew by 130% in 2021, set to hit €10bln in 2025

By Joseph Ekeng Heineken, the renowned Dutch brewing company, has witnessed an...