Author: Ralph Tathagata

MultiChoice gives streaming giants run for their money

By Joseph Ekeng MultiChoice, the largest subscription television company...

MultiChoice’s profits plummet over 200% as streaming giants’ pressure mounts

By Joseph Ekeng MultiChoice Group, Africa's largest subscription entertainment...

Court freezes 45 bank accounts of Flutterwave

In view of the  already alleged embattled money laundering and other financial frauds...

Ehiguese weighs trends in PR business

By Ibidunni Banjoko Artificial Intelligence (AI) is having a significant impact...

Publicis Groupe partners Adobe on PX

By Felicia Nwosu In a bid to fulfill its customer-centric vision, Publicis...

Global OOH advertising market to reach $39.2bln by 2030

By Joseph Ekeng The global market for outdoor advertising is projected to experience...

Google launches AI-powered features for advertisers

By Abimbola Mohammed In a bid to help brands achieve more, Alphabet, the mother...

Global advertising to grow 5.9% in 2023 – GroupM

By Joseph Ekeng Global advertising is set to experience a 5.9% growth in 2023,...

How Guinness “Black Shines Brightest” campaign inspired sales rise across Africa

By Joseph Ekeng Guinness, the renowned global brewer, has experienced tremendous...

GWR confirms Baci as new cook-a-thon record holder

By Abimbola Mohammed The Guinness World Record has officially declared Hilda Effiong...