Author: Marketing Edge

Here’s Why Agencies Are Hiring Top Execs at Such a Blistering Pace

Hungry for modern talent, growth and fresh ideas   By Andrew McMains   Even in...

Here’s Why Agencies Are Hiring Top Execs at Such a Blistering Pace

Hungry for modern talent, growth and fresh ideas   By Andrew McMains   Even in...

Laura Oloyede Unveils Communications Hub Africa

Erstwhile Business Director and Chief Operating Officer of Cutler Communications,...

Keskese Clinches MTN’s Benin Republic Experiential Marketing Account

Keskese Limited, one of the notable experiential marketing companies in Nigeria has...

Next-generation Toyota Hilux Leaked

By Ben Hsu  The long-awaited next-generation of Toyota's do-anything, go-anywhere...

Three Principles that will Drive Innovation for Your Brand

By Helen Edwards Marketers looking to innovate must be precise in the language...

Global Media Agency of the Year: How OMD Became the One to Beat in 2014

...And landed Johnson & Johnson's $1 billion account  By Noreen O'Leary [caption...

Coke, Pepsi Feeling Drained Overseas

by Mike Esterl Coca-Cola Co. and PepsiCo Inc. likely will highlight rough going...

It’s Lovers’ Season with Canoe Detergent Valentine ‘Colour Mix’ Contest

As the countdown to St. Valentine Day begins, a new window of opportunity has opened...

Lagosians Decry Clamp Down on Electronic Billboards

The on-going clamp-down on electronic billboards in Lagos State by the officials...