Author: Marketing Edge

AEMS Set to Hold Second Edition

African Experiential Marketing Summit (AEMS) is set to hold the second edition of...

Never Mind Konga, Jumia Strife, 95 percent Online Retail is in One Purse

By 'Femi Ogunji No doubt about it, the multi billion Naira online shopping business...

Le Bris’s Lesson in Branding and Deepening a Brand Offering

By Eunice Nze-Peters Rational humans needs suggestions or references to remember...

NIMN Celebrate Heroes

By Eunice Nze-Peters As a marketing tool, printed calendars can often get overlooked...

Airtel Touching Lives Lifts Two

Airtel Nigeria, one of the leading telecommunication brands has empowered two women,...

Promasidor holds 2015 annual sales meeting

Following a successful financial year and in appreciation of its sales team for 2014,...

Grand Oak Reward Employees, Shower Love on the Less Privileged

Grand Oak Limited, a leading marketer of alcoholic and non-alcoholic beverages in...

Nigerite innovates with another decorative ceiling – Unique Ceil

Nigerite Limited, a complete building solutions company has again sets a new pace...

Guinness Battles Rivals for Premier League Deal

By Mark Kleinman, City Editor | Sky News [caption id="attachment_302" align="alignright"...

7 Ways to Craft a Brand Counter Story

by Mark Di Somma Stories add to the humanity of brands. They help consumers think...