Author: Marketing Edge

Why Nigeria is in economic recession – Godwin Emefiele

The Central Bank of Nigeria (CBN) Governor, Mr. Godwin Emefiele, last weekend, in...

Emotional appeal is key to winning consumers, says O’Tudor

Principal Consultant of ADSTRAT Branding Management Consortium, Mr. Charles O’Tudor,...

Why your brands need Video advertising

Video advertising definitely has taken people on awares. That is, we all knew it...

Media Views' Iconic Billboard back to life with Star campaign

Media Views CEO, Tunde Adedoyin is a happy man again, as one of his biggest billboard...

DSTV hosts ‘Road to MAMA’ party in Lagos

Absolut Vodka and Google, in association with DStv and MTN are sponsoring the 2016...

Global ad experts okay traditional media

Advertising experts across the globe have agreed that the traditional media will...

Nestlé, others tackle illiteracy among female traders

In celebration of the ‘International Literacy Day’, Nestlé Côte d'Ivoire and...

Afrinvest launches 11th Banking Sector Report in Lagos

Afrinvest (West Africa) Limited is set to launch the 11th edition of Nigerian Banking...

Coke Studio Africa enters fourth season

Coca-Cola’s flagship African music show, Coke Studio Africa, is set to enter its...

Amidst recession, Airtel launches ‘Touching Lives 3’

Despite the current economic  crisis  in the country, telecommunications firm,...