Author: Marketing Edge

Sponge plans expansion to francophone African markets

As the years 2017 unfolds, agencies are beginning to unravel their plans for the...

Its time to celebrate creativity as Loeries Awards calls for entries

Brands and advertising agencies in Africa and the Middle East can now enter their...

Bournvita: In search of lost market leadership

By Ayomide Oriade Call it a rethink or rejig, brands tend to evolve to reach new...

Pecadomo: hello mummy….I’m a chef

I was alone again on my balcony and reflecting on how motherhood was reenacted during...

Report ranks Peak Milk as number one in top quality rating

Peak milk, a premium dairy brand on the stable of Friesland Campina WAMCO has emerged...

Chivita and Hollandia wins Best Brand Equity Awards 2016

Major leading brands across the world have achieved market dominance through strategic...

Omni Blu partners Brazilian firm to float new Airline

Nigerian aviation service provider, Omni Blu, has signed a strategic deal with Brazil’s...

MTN complies with NCC regulation on SIM registration

In line the recent directives from the Nigeria Telecommunication Communication (NCC),...

LAIF Awards: Steve Babaeko calls for review of “self promo ad” entries

More than two months after the 2016 Lagos Advertising Ideas Festival (LAIF), controversies...

Airtel Debunks Alleged plans to Divest from Africa

Airtel Africa has debunked claimes that the network operator habours plans to vacate...