Author: Marketing Edge

NIPR boss decries dearth of data metrics on PR spend

The Chairman, Lagos State Chapter of the Nigerian Institute of Public Relations...

Nigerians spend N730billion on sports betting annually 

Nigerians spend over 730 billion Naira annually on sports betting and at least two...

5 simple principles to consider for your campaign

My team and I are lucky to work with some very creative clients who we learn from...

Nigerian Breweries unveils Goldberg’s new look to reinforce brand identity 

Goldberg, a premium choice beer made by Nigerian Breweries Plc, is making a phenomenal...

MTN Group is leading markets and territories

MTN Group has announced an encouraging set of results for the six months ended 30...

Capri-Sun introduces new 100ml pouch size to satisfy customer demands

At a retail price of N50, Capri-Sun, the favourite fruit drink of children...

Zenith Bank launches high interest-yielding savings account

One of Nigeria’s leading financial institutions, Zenith Bank Plc, has introduced...

Content is key in digital communication

In Naijalan, getting people to notice you is described as a difficult job because...

NIMN goes tough on “Quacks”, moves to enforce Marketing Act

The National Institute of Marketing of Nigeria (NIMN) have declared its resolve to...

Volkswagen and Ford agree to share electric and self-driving vehicle technology

As legacy automotive companies prepare for the fast-approaching future of electric...