Author: Abimbola Mohammed

Hesz joins WPP as Co-Lead of new Strategy Architects Group

WPP has appointed holding company veteran Alex Hesz to the newly created role of...

Women of impact in Nigeria’s marketing communications industry 2025 – Part 2

Dr. Omotola Bamigbaiye-Elatuyi: The Imperfectly Awesome Transformer When Dr. Omotola...

WPP Media clinches Norwegian Cruise Line’s U.S. media account

WPP Media has secured Norwegian Cruise Line’s U.S. media business following a competitive...

Dr. Segun Alabi appointed head of communications, media for Omi Eko Project

The management of Omi Eko Project, Lagos State's landmark waterway transportation...

George Eniola: Building brand trust through strategy, consistency and cultural context

There is a question that has shaped George Eniola Yetunde Olajumoke's career, one...

Dufil Prima Foods reinforces commitment to Care with Yuletide outreach to the vulnerable

Dufil Prima Foods Plc, makers of Indomie, has reinforced its commitment to care and...

Dolapo Ogunbambo launches AIKIDO agency with bold promise: results over recognition

After over two decades shaping Nigeria's advertising landscape, Dolapo Ogunbambo...

What readers cared about most in 2025: MARKETING EDGE’s top stories

Looking back at 2025, the stories that captured readers' attention reveal a year...

Agencies embrace bold rebrands to signal strategic evolution in 2025

 The year 2025 saw significant rebranding activity across advertising, marketing...

Major mergers that reshaped industries in 2025

 The year 2025 marked the dramatic return of the mega-merger. Global deal-making...