Author: Abimbola Mohammed

Marketing communication: The bridge between creativity and commerce in challenging times

The Honourable Minister of Information and National Orientation, Mohammed Idris,...

Bridging generational divide: How Nigeria’s advertising industry is navigating change

The Nigerian advertising industry is at a crossroads. At the National Advertising...

Stage set, speakers ready, industry excited as NAC begins today in Abuja

Preparations are in full swing as the 2025 National Advertising Conference (NAC)...

Publicis wins media duty for Unilever’s ice cream business

Publicis wins media duty for Unilever’s ice  business   Unilever has...

From markets to landfills: How Nestlé Nigeria is turning the tide on plastic waste

Six years of sustained action, 61,000 tonnes diverted, and a blueprint for circular...

Fintech as growth infrastructure: How Nigeria became Africa’s digital finance powerhouse

From 30% financial inclusion to $543.3 million in revenue — the remarkable rise...

Nigeria’s ₦2 trillion problem: Can turnaround management revive the economy’s sleeping giants?

As thousands of factories sit idle and refineries worth billions produce nothing,...

For the second year running, Coca-Cola turns to AI for iconic “Holidays Are Coming” Christmas ad

Remember the backlash Coca-Cola faced last year after releasing its AI-generated...

PepsiCo unveils brand-new identity after 25 years

PepsiCo, home to over 500 iconic brands including Gatorade, Quaker, Siete, 7UP, Mountain...

MediaReach appoints Seun Kasali as Senior Executive, Media Planning & Strategy

MediaReach OMD has appointed Seun Kasali Emmanuel as Senior Executive, Media Planning...

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