Audi appoints Ogilvy as new creative & strategic agency partner
By Abimbola Mohammed
Ogilvy has been selected by Audi of America as its new creative and strategic agency partner. The new assignment marks an expansion of the agency’s relationship with the German carmaker.
This marks an expansion of Ogilvy’s relationship with Audi globally as the agency is also working with Audi in South Africa, China, and Germany.
According to a statement on Ogilvy website, it will be responsible for developing innovative creative ideas that showcase Audi’s sustainable, inclusive, and innovative customer experience while delivering the sophisticated design, technology, and performance the brand is known for.
At the time Audi said the new brand platform would “unite worldwide marketing activities from now on, while taking account of cultural and country-specific requirements.”
Tara Rush, Chief Marketing Officer for Audi of America, said: “With the launch of our global brand campaign, ‘Future is an Attitude,’ we are transforming and reshaping the perception of Audi in the U.S.”
“We are thrilled to welcome Ogilvy as our new creative and strategic agency of record. Together, we will bring to life an innovative, purposeful and electric future – a story we look forward to sharing with our Audi fans and customers.”
According to Devika Bulchandani, Global President of Ogilvy, he said: “Audi’s ambition to use the power of creativity to not only move their brand forward but move the automotive industry forward is inspiring. We’re honoured to be working with a team that is curious about the ways Audi can impact the world and is committed to building a brand from the inside out that is meaningful, human, and inclusive.”
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